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	<title>instantpop, inc.</title>
	<link>http://www.instantpop.com</link>
	<description>instantpop, inc.</description>
	<pubDate>Thu, 15 Sep 2011 20:06:05 +0000</pubDate>
	<generator>http://www.instantpop.com</generator>
	<language>en</language>
	
		
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		<title>Filtrete Water Station</title>
		<link>http://instantpop.com/Filtrete-Water-Station</link>
		<comments>http://instantpop.com/following/instantpop.com/Filtrete-Water-Station</comments>
		<pubDate>Thu, 15 Sep 2011 20:06:05 +0000</pubDate>

		<dc:creator>instantpop, inc.</dc:creator>
		
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		<guid isPermaLink="false">2008858</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/4/150196/2008858/FiltreteConcept.jpg" border="0" width="670" height="614" width_o="960" height_o="880" src_o="http://payload.cargocollective.com/1/4/150196/2008858/FiltreteConcept_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/150196/2008858/FiltreteConcept2.jpg" border="0" width="670" height="614" width_o="960" height_o="880" src_o="http://payload.cargocollective.com/1/4/150196/2008858/FiltreteConcept2_o.jpg" align="left" /&#62; 
Conceptual design for microsite promoting the launch of Filtrete's new water filtering station. The goal was to appeal to a younger, professional female demographic.</description>
		<wfw:commentRss></wfw:commentRss>

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		<title>Verified Credentials</title>
		<link>http://instantpop.com/Verified-Credentials</link>
		<comments>http://instantpop.com/following/instantpop.com/Verified-Credentials</comments>
		<pubDate>Thu, 15 Sep 2011 20:02:52 +0000</pubDate>

		<dc:creator>instantpop, inc.</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2008840</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/4/150196/2008840/VerifiedCredentialsComp.jpg" border="0" width="670" height="821" width_o="1020" height_o="1250" src_o="http://payload.cargocollective.com/1/4/150196/2008840/VerifiedCredentialsComp_o.jpg" align="left" /&#62; 
Conceptual design for Verified Credentials.</description>
		<wfw:commentRss></wfw:commentRss>

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		<title>MIMA Summit 10th Anniversay Logo</title>
		<link>http://instantpop.com/MIMA-Summit-10th-Anniversay-Logo</link>
		<comments>http://instantpop.com/following/instantpop.com/MIMA-Summit-10th-Anniversay-Logo</comments>
		<pubDate>Thu, 15 Sep 2011 19:59:44 +0000</pubDate>

		<dc:creator>instantpop, inc.</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2008825</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/4/150196/2008825/summitLogos.jpg" border="0" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/4/150196/2008825/summitLogos_o.jpg" align="left" /&#62; 
I was asked to create the logo for the 10th annual MIMA Summit in Minneapolis, MN. The 'three-peak' option was chosen as the winner. The new brand was applied to web, social media and other conference collateral.</description>
		<wfw:commentRss></wfw:commentRss>

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		<title>Spirit Of Sports</title>
		<link>http://instantpop.com/Spirit-Of-Sports</link>
		<comments>http://instantpop.com/following/instantpop.com/Spirit-Of-Sports</comments>
		<pubDate>Thu, 15 Sep 2011 19:57:48 +0000</pubDate>

		<dc:creator>instantpop, inc.</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2008811</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/4/150196/2008811/01_homepage.jpg" border="0" width="670" height="696" width_o="1020" height_o="1060" src_o="http://payload.cargocollective.com/1/4/150196/2008811/01_homepage_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/150196/2008811/04_inspiration.jpg" border="0" width="670" height="696" width_o="1020" height_o="1060" src_o="http://payload.cargocollective.com/1/4/150196/2008811/04_inspiration_o.jpg" align="left" /&#62; 
Creative direction and design of the entire interactive experience for luxury art brand Spirit of Sports' e-commerce site. Extension of new brand into online space. Conceptual thinking on user experience and information architecture was also part of this project.</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Animation Reel</title>
		<link>http://instantpop.com/Animation-Reel</link>
		<comments>http://instantpop.com/following/instantpop.com/Animation-Reel</comments>
		<pubDate>Thu, 15 Sep 2011 19:54:54 +0000</pubDate>

		<dc:creator>instantpop, inc.</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2008796</guid>
		<description></description>
		<wfw:commentRss></wfw:commentRss>

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		<title>3M Privacy Filters</title>
		<link>http://instantpop.com/3M-Privacy-Filters</link>
		<comments>http://instantpop.com/following/instantpop.com/3M-Privacy-Filters</comments>
		<pubDate>Thu, 15 Sep 2011 19:51:12 +0000</pubDate>

		<dc:creator>instantpop, inc.</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2008786</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/4/150196/2008786/PrivacyAdCampaign.jpg" border="0" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/4/150196/2008786/PrivacyAdCampaign_o.jpg" align="left" /&#62; 
National print campaign for 3M Privacy Filters with a focus on their mobile market. The goal was to reach young professionals and stress the importance of keeping data private. This ad was 1 in a series of 4 (directed at different professions) that ran in a number of national magazines.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>MyDefinition.org</title>
		<link>http://instantpop.com/MyDefinition-org</link>
		<comments>http://instantpop.com/following/instantpop.com/MyDefinition-org</comments>
		<pubDate>Thu, 15 Sep 2011 19:49:19 +0000</pubDate>

		<dc:creator>instantpop, inc.</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2008774</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/4/150196/2008774/myDef1.jpg" border="0" width="670" height="670" width_o="1020" height_o="1020" src_o="http://payload.cargocollective.com/1/4/150196/2008774/myDef1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/150196/2008774/myDef2.jpg" border="0" width="670" height="670" width_o="1020" height_o="1020" src_o="http://payload.cargocollective.com/1/4/150196/2008774/myDef2_o.jpg" align="left" /&#62; 
Creative site direction for MyDefinition.org. This site is a product of the non-profit Tubman Family Alliance. The videos presented here are works done by students over a week-long residency with instructors and counselors from Tubman.</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Lawson Software</title>
		<link>http://instantpop.com/Lawson-Software</link>
		<comments>http://instantpop.com/following/instantpop.com/Lawson-Software</comments>
		<pubDate>Thu, 15 Sep 2011 19:45:48 +0000</pubDate>

		<dc:creator>instantpop, inc.</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2008764</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/4/150196/2008764/lawson1.jpg" border="0" width="670" height="853" width_o="1020" height_o="1300" src_o="http://payload.cargocollective.com/1/4/150196/2008764/lawson1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/150196/2008764/lawson2.jpg" border="0" width="670" height="853" width_o="1020" height_o="1300" src_o="http://payload.cargocollective.com/1/4/150196/2008764/lawson2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/150196/2008764/preview1.jpg" border="0" width="670" height="853" width_o="1020" height_o="1300" src_o="http://payload.cargocollective.com/1/4/150196/2008764/preview1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/150196/2008764/preview3.jpg" border="0" width="670" height="853" width_o="1020" height_o="1300" src_o="http://payload.cargocollective.com/1/4/150196/2008764/preview3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/150196/2008764/preview7.jpg" border="0" width="670" height="853" width_o="1020" height_o="1300" src_o="http://payload.cargocollective.com/1/4/150196/2008764/preview7_o.jpg" align="left" /&#62; 
I was hired to do conceptual thinking and contribute to strategy for the redesign of Lawson.com. Lawson has a lot of traditional brand assets and a unique take on what their dot-com presence should be. The challenge for this project was incorporating an illustrative style they felt set their brand apart from other ERP companies. Two concepts are presented here.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Starkey.com Concept</title>
		<link>http://instantpop.com/Starkey-com-Concept</link>
		<comments>http://instantpop.com/following/instantpop.com/Starkey-com-Concept</comments>
		<pubDate>Thu, 15 Sep 2011 19:40:08 +0000</pubDate>

		<dc:creator>instantpop, inc.</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2008753</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/4/150196/2008753/StarkeyConcept.jpg" border="0" width="670" height="788" width_o="1020" height_o="1200" src_o="http://payload.cargocollective.com/1/4/150196/2008753/StarkeyConcept_o.jpg" align="left" /&#62; 
This concept for Starkey.com was done for Popular Front. I was provided with brand theology and components and this is one of several concepts that was presented to the client.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>My Wellness Journal</title>
		<link>http://instantpop.com/My-Wellness-Journal</link>
		<comments>http://instantpop.com/following/instantpop.com/My-Wellness-Journal</comments>
		<pubDate>Thu, 15 Sep 2011 19:38:15 +0000</pubDate>

		<dc:creator>instantpop, inc.</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2008744</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/4/150196/2008744/wellnessJournal.jpg" border="0" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/4/150196/2008744/wellnessJournal_o.jpg" align="left" /&#62; 
Creative direction and conceptual design of an iPhone application for My Wellness Journal. Done with the very fine folks at Bingo Theory.</description>
		<wfw:commentRss></wfw:commentRss>

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